These unprecedented times asks for our leaders to display their true values through empathy, agility and foresight to pave a new way ahead. According to a US survey, 56 % of consumers report that they are very interested about how brands are helping in response to the corona virus pandemic.
Organisations that survive, thrive and have the ability to help others triumph over adversity will become the leaders for our new future. As it is widely know during crisis we can see the best and worst of us. Emerging markets and new consumer behavior will seek to connect with organisations that lead with integrity, kindness and authenticity.
Creative companies providing support:
* Audible is offering hundreds of free titles for children and students.
* Babbel is offering three months of free language learning to U.S. students through mid-June 2020 in any of its languages.
* Google is allowing G Suite for Education customers to use the Hangouts Meet premium functionality for free through July
* Zoom is free for schools and has lifted its 40-minute meeting limit
RETHINKING BUSINESS AS USUAL
Some small businesses are rethinking their entire business model as their normal operations are forced to shutter.
Popular San Francisco restaurant Samovar announced a new business line: a subscription meal plan of homemade "family-style" dishes and provisions for delivery or pickup.
Similarly, Seattle-based fine dining restaurant Canlis opened three pop-up shop replacements for its dining room: a bagel shop, a drive-through burger joint, and a “family meal” delivery service that includes a bottle of wine.
Sources:Forbes and Harvard Business Review