Top Business Trends Driving 2016
In preparation for 2016, Forbes recently released top business trends that will drive 2016. We have listed their top 3 trends below;
1. Top Performing Companies Will Focus On Connecting Customers
Industry leaders like Seth Godin and Clay Hebert believe we are now in the Connection Economy. The new modern economy is created by building relationships and creating connections, rather than building assets by industrialism. This means the most valuable companies will connect buyer to seller, or consumer to content. Successful businesses will be building communities that survives the test of time, connect customers to each other and to valuable resources that extend beyond the sale.
2. Smart Businesses Will Embrace Millennials
The largest group of individuals, according to the US Census Bureau is people in their 20’s (80 million). This group, often categorized as Millennials, now represents the largest customer and employee segment and will soon to be the largest business owner segment of the US population.
Brad Szollose, generational leadership author says, “Millennials want to work for companies they can be proud of, and buy products from companies that give a damn about the things that matter most to them. Since Generation X is much smaller demographically than Millennials, this group will become the dominant force competing for these positions."
3. Innovative Organizations Will Invest In Mentoring and Engagement For Remote Employees
Retaining quality staff will require businesses to engage their employees through development and training with a commitment to electronic tools to teach, monitor, and even mentor team members regardless of physical location.
This type of career development will lead to more engaged employees, and will help to improve recruitment of millennials who tend to value skills development. This will extend beyond just learning, but will provide tools to verify concepts, tie to additional clarification, and will track and report on progress to validate the investment.
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