Haymarket Chamber elects new members
Three new faces were elected on to the Haymarket Chamber of Commerce executive at the organisation’s AGM held on Thursday 27 August at the Holiday Inn. The new executive members – Louisa Poon of Westpac, Michael Owens of Regis on Castlereagh and Paul Hsuing of Australia Post – will join ten re-elected members on the executive.
Brad Chan was re-elected to the office of president, Vince Santos as treasurer, Vaughan de Vocht as council liaison, Rick Christie as public officer, Peter Wong as members and meetings and George Wing Kee as members and tours. The executive membership also includes Stephan Wan, Marika Janis, Ian McIntosh and Shah Yee.
The new committee has an excellent representation of the business community in the Haymarket area Brad Chan is pleased with the level of interest from the local community to serving on the committee. “We have an excellent cross section of people now on the committee. that there is enormous interest Mr Chan reported on the committee’s successful year and
Introducing City of Sydney’s new Business Precinct Coordinator
Hi, my name is Robyn Simon and I recently commenced with the City of Sydney’s Economic Development Unit in one of three new Business Precinct Coordinator positions. My role covers the inner west areas of Glebe, Pyrmont, Ultimo and Haymarket. Another new recruit - Grace Bowe - has been appointed to cover the inner east areas of Darlinghurst, Paddington and Surry Hills whilst a person yet to be appointed will cover Waterloo Redfern and the new Green Square Development.
The purpose of these roles is to develop key working relationships with the business associations and support the development of the precincts by assisting them in the achievement of their objectives. The primary focus of the role will be to maximise ratepayer investment in these local precincts with the aim of helping to raise the profile of the areas and grow business.
I will be spreading my time between my office in the Town Hall and the precincts that I will be covering. I look forward to working alongside the Chambers of Commerce in the inner west areas in building strong and prosperous business communities.
Business Precinct Coordinator – Inner West
City of Sydney.
Phone 02 9265 9307 / 0429 127 534.
Individual Businesses play Critical Role
Peter Kenyon, one of Australia’s leading authorities on business and town centre development, says that research shows that growth in your business precinct will come from your existing business base. How individual businesses operate, he says, will be key and will influence the perceptions and growth of your precinct or strip more than anything else you do. Strong businesses drive strong pedestrian numbers. Peter encourages businesses to ask themselves – Is there a smarter, different or better way to do things. Is my offering still relevant? Do I have the right information to help me make the right operational decisions? How can I run my business more efficiently? Check out Peter’s website – www.bankofideas.com.au
Plan for Success
Carolyn Stafford of Connect Marketing says that 74% of small business owners do not have a marketing plan, yet 89% rank marketing as their first or second priority. Research shows that businesses that have a plan are more focused, more profitable and more successful overall. The Department of State and Regional Development has information available on www.dsrd.nsw.gov.au to assist you in developing your business and marketing plans or you can download a business plan template fromhttp://www.clearlybusiness.com.au/ClearlyBusiness/Resources/ the NSW Business Enterprise Centre. Very few things in your business will improve by themselves. Everything needs careful management and a strong intention to succeed.
Marketing in a Recession
There have been a number of recent articles in business publications offering tips to help businesses ride out the recession. When times are tough, business owners often cut back on the amount spent on marketing. Yet this is a time when it is even more important for businesses to be in front of their customers. By cutting back on marketing most companies leave the door wide open, providing opportunity for their competitors. American author and retail consultant, Bob Phibbs, says that if you have not already done so, it is important to collect the names of customers and potential customers and stay in touch. This means that you can more effectively target your marketing and promotional initiatives, set up rewards programmes and offer special enticements. It costs up to five times as much to get a new customer than it does to keep an old one. But remember too, that having the best product in the world is no good if customers don’t need to buy it.
Top Marketing Tips for Small Business Operators – Carolyn Stafford
- Marketing is not something to just slap on as an after thought with a bit of mediocre advertising and cold calling. It’s about building something so compelling into your offering right up front so people simply notice you and rave about you.
- Failing to plan is planning to fail! 74% of small business owners don’t have a marketing plan, yet 89% rank marketing as either their first or second business priority.
- A powerful customer value proposition and clear points of difference backed up by at least six marketing/promotional tactics working in tandem will get you in a position of market leadership.
- The only thing your competition can’t emulate easily is your reputation and the relationships you have. Go build them and forget the competition.
- Marketing is a numbers game – it’s knowing what your desired revenue and profit is, what your average price per sale is, what your conversion rate is and therefore understanding how many leads you need to generate, month in, month out.
- A solid data base integrated with your website and other technology platforms is the basis for good marketing campaigns.
- Don’t ignore your existing customers in the hot pursuit of new ones. Offer a new product to your old customers, keep in touch with them regularly and seek feedback often.
- Around 50% of small businesses don’t have a website. If you don’t have one, get with the program. If you do, get a better one (every two years at least).
- If you’re not found on Google, you don’t exist.
- Social media such as Twitter and Facebook are only good marketing tools if you play by the rules and are clear about what you want them to achieve.
Carolyn Stafford is a small business marketing expert. Carolyn was guest presenter at the Lets Talk Business Seminar hosted by City of Sydney on 7 July 2009. You can visit Carolyn’s website at www.connectmarketing.com.au
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Food for Thought:
“If we don’t take care of our customers, someone else will”
- Tom O’Toole, award winning Beechworth Bakery, Victoria.
“Excellence in any endeavour is not an accident it’s an intention.”
- Barry Bull, Australian Music Entrepreneur.