February 2010 Media Review

February 2010 Media Review

February 2010 Media Review



15 February 2010



Chinatown Food Lovers Guide to be published



In response to feedback from visitors and some of the area’s most popular restaurants, Haymarket Chinatown is to get its own Food Lovers Guide.


The glossy booklet will showcase the rich diversity of what is on offer in the area, from yum cha palaces to noodle bars and sushi trains, Asian bake-houses and cake shops to gourmet Asian food markets.


Haymarket Chamber President, Mr Brad Chan, said that the guide is being welcomed by the business community and will be the forerunner to a broader campaign promoting Haymarket Chinatown.


“The guide is an exciting development and one of the Chamber’s high priority initiatives for 2010.  Haymarket Chinatown has one of the most interesting mixes of restaurants in Sydney.  It’s a real strength of the area and a major factor in why we attract over 2.5 million visitors here annually,” said Mr Chan.


Mr Chan said that the distinctive and colourful precinct houses over 250 food establishments, offering traditional and modern cuisine styles from a range of provinces in China, along with Japan, Korea, Indonesia, Thailand, Malaysia, Vietnam, Spain and the Middle East.


Urban Walkabout will produce the guide for the Haymarket Chamber of Commerce, with support from the City of Sydney.  It is proposed to print 50,000 copies of the new guide for distribution through all major tourist outlets and hotels.


Urban Walkabout is also looking into running a series of Food Lovers Tours to help promote the area once the guide is published.


Launch date for the guide will be June 2010, and businesses wishing to advertise their business in the guide should contact the Haymarket Chamber of Commerce oninfo@haymarketchamber.org.au



For further information on this media release, please contact:


Brad Chan

President – Haymarket Chamber of Commerce

Phone 02 9804 6066

Email bradchan@ecdevelopments.com.au




Caption for photo attached:


Umi Kaiten-Zushi – one of Chinatown’s most popular restaurants for locals and tourists.  www.umikaitenzushi.com.au